Leading the Way in Sustainable Apparel

At Custom Clothing, we understand that every piece of clothing presents an opportunity to make a positive impact. 

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That’s why we’re leading the way in sustainable apparel right here in New Zealand.

Our commitment to sustainability is woven into the very fabric of our business, reflecting our core belief that responsible practices are the only way forward. This dedication is not just a promise; it’s an integral part of who we are.

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We Work With Sustainable Suppliers

We believe in action over vague promises, which is why we’ve partnered with AS Colour, Gildan, and Cloke — three of New Zealand’s most sustainable suppliers.

AS Colour leads the way in sustainable fashion, known for its responsible sourcing of materials and ethical labour practices. From their inception, "doing the right thing" has been their core value, evident in their participation in initiatives like the Amfori BSCI Initiative, BCI Better Cotton Initiative, REEMI Social Enterprise, and OEKO-TEX Standard 100 certification. As New Zealand’s leader in wholesale organic cotton clothing, they continuously innovate to reduce their carbon footprint.
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Praised by TIME as a world-sustainable company and recognised as one of the Best 50 Corporate Citizens in Canada, Gildan exemplifies environmental responsibility. Their sustainable growth strategy incorporates ESG in a multitude of ways. Most notably, their outerwear brand, Result, collaborates with certified companies to create recycled fibres from consumer plastic, industrial waste, and waste polyester fabrics. This allows them to calculate the equivalent number of 1-litre bottles recycled and prevented from landfills, showcasing their dedication to reducing environmental impact.
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Cloke’s dedication to sustainability shines through its GRS (Global Recycled Standard) and RCS (Recycled Claim Standard) certifications. Impressively, 43% of all Cloke styles contain recycled fibres. Their waste reduction practices ensure efficient and responsible resource management. Furthermore, Cloke adheres to several audit methodologies, including FLA, WRAP, SMETA/Sedex, and Amfori BSCI, underscoring their commitment to sustainability.
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Sustainable Printing and Embroidery Practices

We wouldn’t be New Zealand’s leading custom apparel company if we weren’t innovative with our sustainable practices.

Water-Based Ink in Screen Printing

Our choice of water-based inks revolutionises screen printing. Unlike traditional plastisol inks that rely on harmful plasticisers, our water-based inks use water as the primary solvent, making them a far safer and more eco-friendly option. These inks blend seamlessly into the fabric, creating a soft, flexible finish that’s safe for both people and the planet. Note that while their semi-transparent nature makes them perfect for light fabrics, they’re less suitable for dark clothing.
How screen printing works

Long-life Embroidery

Our embroidery services use sustainable Madeira threads, made from eco-friendly materials. Because it generally requires fewer chemicals and substantially less water than many printing methods, it’s automatically a greener choice. Since 2001, Madeira has impressively cut gas, electricity, and water consumption per kilogram of thread by 60%, 96%, and 37% respectively. This results in exceptionally durable garments with a longer lifespan, perfectly aligning with our ethos.
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Eco-friendly Supacolour

Supacolour stands out as both the highest-quality heat transfer on the market and a leader in sustainability. Using non-toxic water-based inks and fully recyclable transfer paper, it offers the perfect eco-friendly printing solution. With low minimum order requirements, it’s ideal for businesses of all sizes. Whether you're a cost-conscious shopper or deeply committed to environmental sustainability, Supacolour is the go-to alternative to traditional screen printing.
More information on Supacolour

Our Initiatives

Beyond our choice of suppliers and materials, we’re proud to share the strides we’ve made in our own eco-friendly initiatives. In our production processes, we've cut down on waste through a comprehensive recycling program. Our investment in energy-efficient machinery has significantly reduced our energy consumption, and our innovative water-saving techniques in dyeing and washing have drastically cut down on water usage.

Experience You Can Count On

Check out our testimonials to see how much our customers rave about the fast, high quality service we provide.

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