Sustainability in screen printing and clothing is important not only for the environment but also for social and economic reasons.

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We’ve partnered with New Zealand’s best to work together towards a more sustainable future. From saving water to reducing electricity, using the softest organic cotton or saving the ocean by recycling plastic bottles into softshell jackets, we’ve got you covered.

By making conscious choices and supporting sustainable practices, we can work towards a more responsible and ethical fashion industry.

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From the conception of AS Colour, “doing the right thing” has been important to their team and customers.

They also take part in the Amfori BSCI Initiative, BCI Better Cotton Initiative, REEMI Social Enterprise and the OEKO-TEX Standard 100 certification.

AS Colour are New Zealand’s leader in wholesale organic cotton clothing.
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Gildan's outerwear brand Result works with top certified companies who create recycled fibres from consumer plastic, industrial waste and waste polyester fabrics.

This enables them to calculate the equivalent number of 1 litre bottles that have been recycled and prevented from being sent to landfill.

Look out for the Result recycled range.
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Since 2022 Cloke have been transitioning many of their products to recycled polyester and are certified in GRS (Global Recycled Standard) and RCS (Recycled Claim Standard).

In addition they also recognise several audit methodologies including FLA, WRAP, SMETA/Sedex, Amfori BSCI.

Currently 43% of all Cloke styles contain recycled fibres.
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Water-Based Ink in Screen Printing

Water-based inks feels soft and bendy on clothes, since it soaks into the fabric rather than sitting on top.

Water-based ink is different from plastisol ink because it uses water instead of the plasticizer that is used in plastisol ink. A solvent is added to allow it to function as an ink.

Water-based inks are fairly transparent, so printing on darker clothing isn’t advised.
How screen printing works

Long-life Embroidery

We use Madeira thread for embroidery. Embroidery is typically more durable than printing, resulting in garments that have a longer lifespan.

Unlike some printing processes which may involve the use of chemical-based inks and solvents, embroidery generally requires fewer chemicals, making it potentially less harmful to the environment. It also consumes a lot less water.

Since 2001 Madeira have reduced Gas, Electricity and Water consumption per KG of thread by 60%, 96% and 37% respectively.
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Eco-friendly Supacolour

On top of Supacolour being the best quality heat transfers on the market, it uses water-based inks without harsh or toxic chemicals. And Transfers come on recyclable transfer paper.

With low minimums, this process is ideal as a replacement for screen printing for both the cost and environmentally conscious shopper.
More information on Supacolour

Experience You Can Count On

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